The future of ecommerce and ecommerce predictions 2018 to 2020
According to most people, E-commerce is basically the buying and selling of products over the internet. That, however, is too simplistic and narrow of a definition. If you take into account all of the components that make up E-commerce, you will realize how much more of a role E-commerce plays among all of the activities that take place online. In a broader sense, it’s a commercial transaction that is undertaken using the internet.
You can learn more about these things in these articles.
Future and predictions about ecommerce
These are few Predictions about Future of ecommerce
People used to go to department stores when they needed to buy a variety of products in one place. And it is still working that way for many people. But let’s think if it is a feasible shopping mode in future. The world speeds up every day and we keep looking for options to get everything done with less time and energy. So, it is obvious that the Internet can offer millions of items at a click. Thus, it seems that in the next couple of decades to come, going shopping to the department store might turn into a curious old-fashioned hobby rather than a part of everyday life.
Online ecommerce presence
Even today it’s hard to find a relatively big and successful offline store that has not yet built its online ecommerce presence. In fact, in the 21st century, if you are not online, everyone doubts you exist! So, in the next few years, the online retailer is expected to win ever more customers – you can already observe the process of offline stores offering more options and items online. Going online is cheaper, faster, and more convenient for both customers and the merchant, so it is not surprising that the era of online retail is gaining momentum, while most offline stores are staying in the past.
Mobile phones Uses Increases
While everything is getting faster, all the devices are getting smaller, lighter, and more portable. No wonder that mobile phone is the main device with the help of which everyone is going to communicate, surf the Internet, and shop in future. The representatives of the youngest generation already feel surprised when they come across a website without a mobile app, and this is only a start – it seems very realistic that only in a couple of years, everyone will only use notebooks and computers to do some serious technical tasks. Everything else will be done on mobile phones and tablets; in 2016, over $100 billion sales were made on mobile and desktop devices only, and the figure is expected to continue growing. This sounds like quite a lucrative trend to catch.
Ecommerce Social Sharing
Advertising used to be the greatest tool to tell people that your store exists, but now that there are advertisements everywhere, it is no longer effective. Today, people want open communication; they trust opinion leaders and want to know what ideas are staying behind each brand. And that’s why social media is a new main tool and a key driver of e-commerce. Because of this, communication between brands and customers is expected to get closer and less formal, so brands already acting like that are in the winning situation. It is thus imperative for a business to learn efficient social sharing to increase their online presence, convert more visitors into customers, and to take a decent share of the online business of the future.
Ecommerce Targetted Audience
Similar to people preferring brands to be more open and act more human, messaging is becoming an important e-commerce tool also using Facebook pixels merchant target people, with special offers or some personal sets of items based on their preferences and previous purchases. .In future, it will more improve and finding targeted audience will be more easy and right.
Augmented reality and Virtual reality in Ecommerce world
Augmented reality and Virtual reality are not science fiction anymore; they are finally becoming our commonplace reality. With the help of a wearable device like Google’s Glass most merchants will soon have a chance to link the real world and virtual reality in comprehensive augmented devices and technologies, which promises a new exciting shopping experience. You will be able to know much more about what your customers want and (what’s even more important) will have an opportunity to provide them with this experience.
With all those changes taking place abruptly and changing the online marketplace forever, business owners are urged to keep pace with the changes and address new customer needs, which are mostly tied to cross-platform usability, easy navigation, mobile accessibility, and intuitive interfaces. Amasty’s Magento extension is one of the solutions enabling handy and quick optimization of the online shop to users’ demands via quick and simple navigation, sorting by brand, and intuitive menu allowing shoppers to find everything they need very quickly. As it was righteously noted by founders of Colgate-Palmolive, the main word characterizing a consumer of the future is “convenience,” with any product available to shoppers anytime and anywhere, the way they want it. Thus, in the modern highly competitive market of everyone shopping online, the winner will be the one who makes the site’s use comfortable and fun.
So all in all, Ecommerce is an uprising and rewarding venture. There are as much as benefits and disadvantages of it. But you cannot make benefits from it overnight. For this business, it is important to do a lot of research, ask questions, work hard and make business decisions on facts learned from researching ecommerce. You should not rely on “gut” feelings. And you also have to aware of the disadvantage of this business. Well, planning and patient can make your business successful. But at the same time, you should have to future driven and aware of the future probability of this business. The above discussion of the future of this business also shows us the prospect of this business.